Peanut Butler® Mixing Hook - Story Part One

Our Story Part One:

Let the PEANUT BUTLER® smooth your natural peanut butter woes.

Invented by a busy mom, the PEANUT BUTLER ® means no more mess when mixing natural peanut butter.

If you love natural peanut butter, but hate the mixing and oily residue it leaves on every surface it touches, the PEANUT BUTLER ® will help you maintain that affection — minus the mess.

Stacey Venables was on the verge of a permanent breakup with natural peanut butter, which has recently reached super food status, when she decided to take matters into her own hands and invented the PEANUT BUTLER®.

After yet another frustrating experience with a particularly messy jar, Stacey decided there had to be a product out there that would make mixing natural peanut butter a breeze — after all, if the technology to send William Shatner to space has been created, there had to be a solution to this common problem. But, as Stacey quickly discovered, that was not the case.

“I started one of the most exhaustive Google searches ever for an electric peanut butter mixer and thought, ‘What, it doesn’t exist ?’” says Stacey. “I could only find a manual one, but that didn’t strike me as all that great. I really wanted to just buy something more effective, but I couldn’t.” As the saying goes, “Necessity is the mother of invention,” and this busy mother decided it was time to act. And, with that the idea, the PEANUT BUTLER® was born.

On that fateful day in 2018, Stacey dropped her kids off at school, purchased 10 jars of natural peanut butter and began experimenting in her kitchen with every gadget she had handy, which could conceivably fit into the average jar.

“Imagine a mad scientist with peanut butter oil and peanut butter flying around my walls,” says Stacey. “I lost grip of a jar at one point and it went spinning like crazy and peanut butter was flying everywhere. I noted to myself, ‘Must tell people to hold on tight to the peanut butter jar.’ That was a mistake I only made once.”

Stacey started with an immersion blender, but quickly discovered it was too messy. She then tried the immersion blender with an adaptor piece and dough hook, but the piece kept unlocking due to the thick consistency of peanut butter. Frustrated, Stacey then pulled out her old-fashioned hand mixer with a dough hook and that was when the first flash of the idea for the PEANUT BUTLER ® came to be.“It partially worked, but left a lot of hard peanut butter lumps throughout and left oil at the surface,” says Stacey.

Stacey says her vision was clear from that point — whatever she created must be lighter, smaller, easier to control and easy to store in your utensil drawer. As well, the hook loops had to reach the height of the oil, it needed a larger spatula tip for better agitation, the hook had to eject for the dishwasher and, finally, the hook’s locking mechanism had to go straight to the motor.

“Then I grabbed my son’s school book, opened the next empty page and sketched my first PEANUT BUTLER® prototype hook, with name and slogan, then I dated it. I felt like I was onto something right away.”

Read part two of Stacey’s story next week, to see the extraordinary efforts she put in to get her PEANUT BUTLER® invention from a drawing in a notebook to reality.